What’s the point of attracting traffic to your website and generating leads if you aren’t able to convert them? After all, the whole point of an effective digital marketing strategy is to witness an increase in conversion rate and sales.
If you aren’t able to convert your leads into paying customers as well, chances are that you might be lacking something. Maybe you aren’t acting quickly. Or maybe you aren’t tracking your results.
In this blog post, we will take a look at the top proven tactics that will help you convert your leads into paying customers.
Top Proven Tactics To Convert More Leads Into Sales
Listed below are the tactics that we’ll be talking about:
Offer An Incentive
Map Your Sales Process
Measure Conversion Rate
If you don’t reach out to your contacts quickly, chances are that they might lose interest in your contractor product or service. Or maybe, they’d head over to one of your competitors. In fact, one study suggests that the first vendor to get back in touch with a prospect is 50% more likely to win their business.
Don’t make them wait, even for a day. You need to act fast. Hence, you should set up internal routines in order to handle your upcoming leads.
And that's exactly what a CRM will help you with. With a Customer Relationship Management software, you will be able to keep track of your leads, so that you don't forget about their interests due to an overcrowded email inbox. Make sure that you're directing your messages to a priority inbox, rather than your general one so that you can deal with them as soon as possible.
We advise our clients to follow up with prospects within an hour, the sooner the better. Otherwise, you’d face a hard time converting your lead into a paying customer.
Offer An Incentive
Who doesn't like a good deal? Almost all of us do. One of the most effective ways to convert your leads into paying customers is by providing them with incentives or a time-sensitive discount.
However, it doesn’t mean that you should offer a tremendously huge discount to your target audience. Alongside this, you don’t even need to spend a huge amount of money on the incentives. All you need to do is to buy them something meaningful, such that your target audience might know that you care about them.
And in most cases, it's hard for just people out there to pass up a limited-time discount or a free offer.
Map Your Sales Process
Your sales funnel will be all about helping you convert your inquiries into a sale one step at a time. Not only will it track the actions that you'll be taking for each sale, but it will even help you build trust, overcome their decision-making fear as well as understand your buyer’s needs, goals and wants.
Plus, you need to make sure that your buyer is satisfied with the entire process. For a contractor business, the endgame is to make sure that the buyer opts for one of the services offered.
Hence, you need to study your sales process right from scratch. And that’s the only way you will be able to convert your leads into paying customers effectively.
Track Conversion Rate
One of the main aspects of a well-planned digital marketing strategy is analytics tracking.
How many people visited your website in the past month? Out of those, how many got in touch with you? How many purchased a product or service from your contract business website?
In order to improve, you need to know where you currently stand.
Once you start tracking your conversion rate, you’ll be able to learn where you currently stand and what kind of problems you are currently dealing with. What if you are spending big bucks on digital marketing, only to know that it’s all a waste of time.
And that’s exactly why you should track your website’s conversion rate straight away.
Converting your leads into paying customers is a simple process. All you need to do is to apply the right tactics at the right time. Plus, you should even track your conversion rate on a regular basis. Otherwise, you’ll risk wasting your big bucks on absolutely nothing.
So, what are you waiting for? It’s time to convert those leads into paying customers.
If you're looking to grow your contract business, take the first step today, and learn how we can help with our all-in-one contractor marketing platform.