For quite some time now, marketers have claimed digital marketing to be the future of marketing. And you know what… they were right. When it comes to digital contractor marketing, some failed, while others knocked it out of the park.
Nearly 50% of the overall businesses shut down within their initial 5 years. That’s because these businesses don’t believe in shifting their focus towards their marketing efforts. In the end, that’s what leads to failure. And if you want to grow your contractor business, you are in the right place. In this blog post, we will take a look at 20 contractor marketing ideas that you can implement in 2020.
The Ultimate Guide to Contractor Marketing
Listed below are the top 20 ideas we will be taking a look at to grow your business:
Create an outstanding website
Publish High-Quality Valuable Content
Optimize Everything For SEO
Improve Your Local SEO
Optimize Your Google My Business Listing
Determine Your Brand’s Identity
Write Optimized Blog Posts
Build Out A Social Media Strategy For Your Contractor Business
Plan Email Marketing Strategy
Focus On Infographics
Optimize Your Website For The Mobile Devices
Generate Raving Reviews
Personalize Marketing Messages
Update Old Content On Your Website
Expand Guest Blogging Opportunities
1. Create An Outstanding Contractor Website
Your website is often the first place your customers go to learn more about your business. It's no secret that first impressions matter a lot. And if you aren't able to grab the attention of your audience at the very first sight, you'll be losing them for good. So, how can you make a great first impression?
From design to the website loading speed, to its accessibility, you need to take care of it all. Nearly 48% of people claimed that website design plays a major role in deciding your brand's credibility. If your business doesn't appear credible or trustworthy, you will a bad impression on your potential customers and could hurt your website conversion rate.
Mentioned below are the elements your contractor website needs to have in order to help you stay one step ahead of your competitors:
Simple & Sweet Design
Social Media Buttons
The Locations You Service
Reviews or Testimonials
In addition to this, your website should be:
Fast (Focus On Your Website’s Loading Speed)
Keeping these points into consideration will help you build an outstanding website for your contractor business, helping you generate high-quality leads and turn them to paying customers.
2. Publish High-Quality Valuable Content
Content marketing has become one of the hottest digital marketing trends for the last few years. Instead of directly pitching your services in front of your potential audience, content marketing is focused more on adding value to their lives. When your potential audience or your existing customers look for a solution to their problems, they’ll head over to Google to find some answers. Once they head over to your blog post and find it to be really value-adding, they’d be considering you as a business that’s trustworthy and knowledgeable about contracting.
If your content doesn’t add any value, it’ll be doing more harm than good and will definitely leave a bad impression on your potential customers. Publishing high-quality valuable content isn’t just limited to publishing blog posts. Instead, you should focus more on other content types such as social media posts, eBooks, guides, videos, etc.
Tip: Along with keeping your content educational, focus on interacting with your audience like they’re your friends. Interacting with them at an emotional level will help you build a healthy relationship with them.
3. Optimize Everything For SEO
Search Engine Optimization is the process of optimizing your contractor website such that it’s search engine rankings will improve over time for certain keywords.
Nearly 90% of consumers don’t move past the first page of the search engine results. If your contractor website doesn’t rank at the top for certain relevant keywords, you’ll be missing out on a huge amount of your potential audience. Listed below are the factors that you need to focus on in order to improve your search engine rankings:
Title Tags & Meta Descriptions
4. Improve Your Local SEO
Local SEO is one of the most effective tactics of attracting your potential audience in your neighborhood. What's the first thing that your potential audience in your neighborhood will search for when they are looking forward to getting in touch with a contractor business? It'd be something like this:
“Contractor Business Near Me” “Top Contractor Businesses Near Me” “Best Contractor Business In [City Name]” “Contractor Services Near Me”
The possibilities are endless. Listed below are the tips that you should implement to optimize your Local SEO:
Claim Your Business Listings
Add Location Pages To Your Contractor Website (if you have branches at multiple locations)
Improve NAP Consistency
Optimize Google My Business Listings
Publish Local Content
Conduct Local Link Building
Promote On Social Media Platforms
5. Optimize Google My Business Listing
If you haven’t already claimed your Google My Business page, you are missing out on a huge amount of your local prospects. Here’s what a Google My Business Listing might look like this:
Fill or update the following information to completely optimize your contractor business’ Google My Business listing:
Hours Of Operation
Frequently Asked Questions
Offers Or Discounts (if any)
Online Booking Feature
A well-optimized Google My Business listing will help your target audience to:
Know about your business whereabouts
Find contact details
See your business hours
See your posts
Book your services immediately
Check out reviews
6. Determine Your Brand’s Identity
If you don’t have a consistent brand identity, you could be facing a hard time attracting potential customers towards your business. Not only will focusing on your brand identity help you look professional, but it will even help you attract a huge amount of quality leads. Nearly 77% of the overall people are loyal to the brands.
Imagine the number of people you’ll be building healthy relationships with. The customer retention rate will increase as well. According to Jeff Bezos, “It’s not about what people say to your face. Instead, it’s what people talk about when you aren’t in the room.”
By determining your brand identity, you will be building an emotional relationship with your audience. This means that they won't be reaching out to other contractor businesses, as they completely rely on you for their contractor needs. It’s a combination of your brand’s logo, mission statement, goals, service, vision, name, design of all the assets as well as aesthetic.
Not sure your small business needs branding? We would argue that you have more competition than the "big" brands. That means your business needs branding even more. However, all too often small businesses don't take branding seriously. That's good news for you. With a good brand strategy, you can easily stand out as a market leader.
7. Research Relevant Keywords
Keyword research is one of the most vital aspects of a well-planned digital marketing strategy. As we are talking about a contractor control business here, you’ll be focusing mostly on Local SEO. However, you shouldn’t eliminate the other keywords out of the equation. It’s an extension of the buyer persona research.
There are tons of tools out there that can help you with your keyword research.
Listed below are the top 10 keyword research tools that can help you find the most relevant keywords for your contractor business:
Google Search Console
Ahrefs Keywords Explorer
Google Keyword Planner
Moz Keyword Explorer
Right from your website content to the high-quality blog posts and the social media captions, you will be implementing your keywords everywhere to improve your search engine rankings.
Once you have a list of the relevant keywords, you can begin with your on-page SEO research as well as optimization. That's where you will be putting in the keywords. For instance, meta description, H1 tags, page titles, etc.
8. Write Optimized Blog Posts
Never underestimate the power of words. Long before people started promoting their businesses on digital channels, the words have been helping businesses attract a huge amount of customers towards their website. A well-framed engaging, as well as a value-adding copy, can help you take your business to the next level.
Content, as well as blogging, have been considered to be incredibly vital when we talk about the search engine rankings. Each blog post that you'll publish will be a new page for Google to index. However, you need to make sure that your blog posts are engaging, value-adding, and of high-quality.
Alongside this, the structure of the blog posts should be simple and easily accessible. Make sure that you are implementing the SEO keywords in your blog posts naturally.
Here’s the list of tips that will help you create killer SEO-friendly blog posts for your business:
Know Your Audience
Frame Compelling Headlines
Break Up The Page Using Sub-Headings & Shorter Paragraphs
Use Bullet Points
Optimize For SEO
Add Proper Meta-Title
Optimize For Focused Keywords
Add Meta Description
Add Alt-Text to the Images